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A plain‑English guide to buying life insurance — yours to keep.

No pitch, no obligation. This is the same consumer buyer's guide insurance regulators recommend every shopper read before buying a policy — with anyone, not just me. I'm just glad to pass it along.

Get the Free Guide Takes about 10 minutes to read

Life Insurance Buyer's Guide

5 pages · Plain language

What's actually inside

Written by state insurance regulators, not by a company trying to sell you something.

01

How much coverage you really need

A short list of honest questions to work through before you shop for a number, instead of guessing.

02

Term vs. whole life, explained plainly

What each type actually does, where cash value comes from, and why the cheapest premium isn't always the best value.

03

Questions to ask before you sign

What to check in a policy illustration, and what to watch for if you're thinking about replacing a policy you already have.

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